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The Hills Are Alive With the Sound of Data
I recently had the pleasure of attending one of Edward Tufte‘s workshops here in Boston. To my shock and awe, the master of data visualization commanded a crowd of the size you’d expect for Charlie...
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For Better or For Worse: Guide to Choosing an ESP
Warning: this is a long post…because choosing an ESP is a big deal! Choosing an ESP is like selecting a spouse Disclaimer: I have never chosen a spouse. When you choose an ESP, you’re looking for...
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Don’t Make Me Think: Embrace a Single CTA
Getting to ‘inbox zero’ these days can be such a challenge that email gamification apps have even begun to emerge. Don’t make your customers think too hard; eliminate the burden of choice and make it...
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Campaign Results: Sharing is Caring
You rock at identifying optimization opportunities, pulling together a strategy and executing on your vision. But just because you get it, doesn’t mean your team does. Alright Casanova, use your words...
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Vanity Metrics: Are you optimizing for what really matters?
Erick Schonfeld wrote a great piece in Tech Crunch this weekend, warning of the danger in what Lean Startup guru, Eric Ries, refers to as ‘vanity metrics.’ Can I get a ‘hallelujah’? An ‘amen’? I can’t...
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A, B, Cs of 1, 2, 3s: Marketing Analytics Resources
Forget dipping a toe in the water–when it comes to learning marketing analytics, you’ve gotta hit the diving board and break out your best cannon ball. Start measuring something! 1. Read, write,...
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It’s Not Them, It’s You: Connect & Pay it Forward
This post focuses on the Boston startup scene, but anyone anywhere can get connected and become a connector. Get on it, and don’t forget to pay it forward… “How the hell did I get here?” As I stood in...
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Think You’re an Analytics Pro? Prove it!
On Monday night, I took a deep breath and dove into teaching my first Intelligent.ly class, Marketing Analytics 101. Intelligent.ly connects experts in Boston with entrepreneurs and professionals who...
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How HubSpot Won My Heart (Seriously)
I think I cried a little the day I found out that HubSpot acquired Performable. I definitely drank scotch. For months, I’d eagerly watched as my buddy, Christopher O’Donnell, and the Performable...
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10 Magical Marketing Resources
1. Seth Godin Godin is the Godfather of Marketing. There’s no denying it. Forget Wheaties, start your day with his blog. 2. Avinash Kaushik If you don’t think data can be sexy, think again. Avinash...
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